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How To Build Executive Relationships
In today’s video I share tips on the noble art of building executive relationships. Selling high value products and services to corporate organisations can be the most profitable and rewarding business...
View ArticleHow To Use Specialization To Differentiate Your Business
Today’s video is the first in a short series on how to differentiate your business – specially tailored for service businesses. Today we’re looking at how to use Specialization to stand out from the...
View ArticleBuilding Authority to Differentiate Your Business
Today’s video is the second in our series on how to differentiate your business – specially tailored for service businesses. Today we’re looking at how to become seen as an Authority or Go To Expert in...
View ArticleHow To Differentiate Using Your “How”
Today’s video is the third in our series on how to differentiate your business – specially tailored for service businesses. Today we’re looking at a common approach to differentating your business –...
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How To Make Differentiation Pay
If you’ve been following my recent videos on different approaches to differentiation then by now you should have a stock of ideas for how you can differentiate your business. Today’s video will show...
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Great Content is Not Enough. You Need “Breadcrumb Content”
I was speaking to one of my Momentum Club members on the phone last week, and one of the topics we focused on was how to move potential clients from that initial point of not really knowing you, to...
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How To Spot When You’re Being Manipulated By A Presupposition
Got this in my Linkedin Inbox yesterday. It’s the first message from someone I connected with a couple of days ago and it’s a perfect example of how NOT to build relationships. First off, it begins...
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How To Create Great Content – Efficiently
Last week’s video on Breadcrumb Content was very popular, but prompted a number of questions on the topic of how to produce all that great content efficiently so you don’t spend half your life in front...
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[Podcast] How Setting Up Your Own Mastermind Group Can Power Your Business...
Dov Gordon was a man on a mission. He knew the value and power of Masterminds from his work running them for groups of CEOs. But for his own business he wanted something more. In a traditional...
View ArticleHow I Learnt To Be Myself (And Get More Clients)
It just wasn’t working and I had no idea why. Back in my early 30s my bosses at the time decided I was ready to start doing more business development. I’d been successfully running consulting projects...
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How to Get More Impact from Your Emails With the Rule of One
You’ve put a ton of effort into getting email subscribers. You’re emailing them regularly with great content. But they just seem to be falling flat. You’re not connecting or engaging. It may well be...
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The Secret Step To Getting More From Networking
This week’s 5 minute marketing tip is about a simple step you can add to your face-to-face networking that will make a big improvement in your results. It’s one of those things that’s blindingly...
View ArticleHow to Harness the Power of Stories to Win Clients
Today’s podcast is all about how to harness the power of stories to attract and win clients. My guest is Lisa Bloom, the founder of Story Coach. On the podcast Lisa explains why stories can be so...
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Convert More Prospects Into Clients With Case Stories
In this week’s 5 minute marketing tip I share what’s probably the most powerful method I know for engaging with potential clients and converting more of them into paying clients. I show you how to use...
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Get More Clients With “Branson Meetings”
I’ve been preparing for a workshop I’m about to run on winning corporate clients. And as I ran through my notes something jumped out at me as a perfect topic for a 5 Minute Marketing Tip. It’s simple...
View ArticleHow to Get Published in Prestigious Publications
My guest on today’s podcast is Dorie Clark. Dorie is the author of Reinventing You and Stand Out. She’s a former presidential campaign spokeswoman, she teaches at Duke University’s Fuqua School of...
View ArticleSocial Media Automation: Does It Work?
If you’re a social media purist who believes that the only way to “correctly” use social media is for personal interaction then look away now. What I’m about to say will probably annoy the heck out of...
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The Secret of Effective Follow-Up
This weeks 5 Minute Marketing Tip is all about follow-up: something very many people struggle with. I’m sure you’ve been in the situation where you’ve had a meeting with a potential client about an...
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How To Stand Out With Your Follow-Up
In last weeks 5 minute marketing tip I showed you how to use value-added follow-up to strengthen relationships with potential clients instead of nagging or chasing. In this week’s video we’re going to...
View ArticleMy First Blab: 10 Recipes For Becoming Seen As An Authority In Your Field
So, I did my first Blab today, hosted by the superb Charlie Poznek of the Boomer Business Show. Amazingly it all went swimmingly (apart from the fact that I couldn’t show the picture from my proper...
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Use the ECC Method to Become Seen as an Authority in Your Field
This week’s 5 Minute Marketing Tip is about the “ECC Method”, one of the fastest approaches I know to becoming seen as an authority in your field. If you’re a regular reader of my blog posts or watch...
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Finding Opportunities For Guest Articles and Blog Posts
I got a lot of great feedback on my recent podcast interview with Dorie Clark on how to get featured in major publications. This is a strategy that anyone prepared to invest the time in creating great...
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Become Seen As An Authority By Standing For Something
This week’s 5 Minute Marketing Tip is the next in my series of simple “recipes” for becoming seen as an authority in your field. This is one of my favourites. It’s to become seen as an authority by...
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[Podcast] Robbie Kellman Baxter on the Membership Economy
Today’s podcast is the first in a new mini-series I’m doing on creating effective membership programs. Over the next few episodes I’ll be sharing my best tips, experience and ideas on creating...
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Become Seen As An Authority By Using A “Celebrity Showcase”
Another simple “recipe” for becoming seen as an authority in your field this week: using a “Celebrity Showcase”. This is an approach that doesn’t work for everyone: you need a couple of specific...
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Use The “Non-Celebrity Celebrity Showcase” To Quickly Build Visibility And...
Excuse the weird title :) If you didn’t watch last week’s 5 minute marketing tip on the Celebrity Showcase then the title won’t make much sense. But the video is basically an approach to using Linkedin...
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The (Almost) Ultimate Guide To Follow Up
Follow-Up is vital. Strong relationships in business and life are formed over time across multiple interactions. Yet so many people invest tons of time and energy into going out to events, meeting new...
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Become Seen As An Authority By Mastering A New Media
A different approach to becoming seen as an authority this week. Your status as an authority is based on your audience’s perception of your expertise relative to other experts they know. So one...
View ArticleHow To Motivate People To Refer You More Often
So, we all know that getting referrals is a great source of new business. If someone is referred to you there’s a bunch of inbuilt trust and credibility that makes it much more likely they’ll become a...
View ArticleHave a Wonderful Holiday Season – and a Brilliant 2016
It’s the end of the year and it’s party time round at our house, so no marketing tip this week; just a heartfelt and sincere wish for you to have a wonderful holiday period and a brilliant and...
View ArticleMake 2016 Your Best Year Ever By NOT Doing Things
Hey – happy New Year and welcome to the first 5 Minute Marketing Tip of 2016. If you’re anything like me then by now your inbox will be overflowing with emails from experts and gurus telling you the...
View ArticleHow To Create 100 Ideas For Blog Posts, Emails and Other Content
Hi – welcome to another 5 Minute Marketing Tip Video. I’m sure I’m not the only person who often finds myself staring at a blank computer screen wondering what on earth I’m going to write in a blog...
View ArticleHow To Do an Expert Interview to Get High Quality Content Quickly and Easily
Hey there :) In last week’s 5 Minute Marketing Tip I showed you how to come up with 100 ideas for content for blog posts, articles, videos and podcasts. In my follow-up emails to my email subscribers I...
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[Podcast] James Sale on Transitioning from 1-1 to Leveraged Business
Today’s podcast is the first of a two part interview with motivation expert James Sale. In this episode James talks about how he made the shift in his business from 1-1 work directly with clients to...
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[Podcast] James Sale on What Motivates People – and How To Use That in Your...
This is the second of my two part interview with motivation expert James Sale. In this episode James talks about the 9 fundamental motivations that drive behaviour, and how by understanding those we...
View ArticleThe Most Useful Question In Marketing?
In this week’s 5 Minute Marketing Tip I reveal what I think is the most useful question you can ask yourself in marketing. Whenever I’ve run workshops with clients and we’ve been trying to figure out...
View ArticleHow To Find Clients Willing To Pay Premium Prices
Being able to charge premium prices for your products and services is a huge advantage. Especially for smaller businesses and individuals where you don’t have the scale to make money from a low cost...
View ArticleHow To Avoid The “Hollywood Blockbuster Trap”
There’s a trap that very many business owners fall into when they launch new services and products tha I like to call the “Hollywood Blockbuster Trap”. It’s a problem that the big Hollywood studios...
View ArticleHow Value Trumps Relationships (When it comes to Winning New Clients)
We all know that relationships are vital when clients come to choose a supplier to work with. That’s why it makes sense to make building relationships a core part of your marketing. But if you’re...
View ArticleAuthority From Scratch: How To Become Seen As A Leading Expert, Even If...
World’s longest title. Bold claim :) In March I’m going to be focusing my 5 Minute Marketing videos, blog posts and emails on Authority Marketing: Strategies for becoming seen as a leading expert in...
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