Authority From Scratch: How To Become Seen As A Leading Expert, Even If...
World’s longest title. Bold claim :) In March I’m going to be focusing my 5 Minute Marketing videos, blog posts and emails on Authority Marketing: Strategies for becoming seen as a leading expert in...
View ArticleHow Value Trumps Relationships (When it comes to Winning New Clients)
We all know that relationships are vital when clients come to choose a supplier to work with. That’s why it makes sense to make building relationships a core part of your marketing. But if you’re...
View ArticleHow To Avoid The “Hollywood Blockbuster Trap”
There’s a trap that very many business owners fall into when they launch new services and products tha I like to call the “Hollywood Blockbuster Trap”. It’s a problem that the big Hollywood studios...
View ArticleHow To Find Clients Willing To Pay Premium Prices
Being able to charge premium prices for your products and services is a huge advantage. Especially for smaller businesses and individuals where you don’t have the scale to make money from a low cost...
View ArticleThe Most Useful Question In Marketing?
In this week’s 5 Minute Marketing Tip I reveal what I think is the most useful question you can ask yourself in marketing. Whenever I’ve run workshops with clients and we’ve been trying to figure out...
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[Podcast] James Sale on What Motivates People – and How To Use That in Your...
This is the second of my two part interview with motivation expert James Sale. In this episode James talks about the 9 fundamental motivations that drive behaviour, and how by understanding those we...
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[Podcast] James Sale on Transitioning from 1-1 to Leveraged Business
Today’s podcast is the first of a two part interview with motivation expert James Sale. In this episode James talks about how he made the shift in his business from 1-1 work directly with clients to...
View ArticleHow To Do an Expert Interview to Get High Quality Content Quickly and Easily
Hey there :) In last week’s 5 Minute Marketing Tip I showed you how to come up with 100 ideas for content for blog posts, articles, videos and podcasts. In my follow-up emails to my email subscribers I...
View ArticleHow To Create 100 Ideas For Blog Posts, Emails and Other Content
Hi – welcome to another 5 Minute Marketing Tip Video. I’m sure I’m not the only person who often finds myself staring at a blank computer screen wondering what on earth I’m going to write in a blog...
View ArticleMake 2016 Your Best Year Ever By NOT Doing Things
Hey – happy New Year and welcome to the first 5 Minute Marketing Tip of 2016. If you’re anything like me then by now your inbox will be overflowing with emails from experts and gurus telling you the...
View ArticleHave a Wonderful Holiday Season – and a Brilliant 2016
It’s the end of the year and it’s party time round at our house, so no marketing tip this week; just a heartfelt and sincere wish for you to have a wonderful holiday period and a brilliant and...
View ArticleHow To Motivate People To Refer You More Often
So, we all know that getting referrals is a great source of new business. If someone is referred to you there’s a bunch of inbuilt trust and credibility that makes it much more likely they’ll become a...
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Become Seen As An Authority By Mastering A New Media
A different approach to becoming seen as an authority this week. Your status as an authority is based on your audience’s perception of your expertise relative to other experts they know. So one...
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The (Almost) Ultimate Guide To Follow Up
Follow-Up is vital. Strong relationships in business and life are formed over time across multiple interactions. Yet so many people invest tons of time and energy into going out to events, meeting new...
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Use The “Non-Celebrity Celebrity Showcase” To Quickly Build Visibility And...
Excuse the weird title :) If you didn’t watch last week’s 5 minute marketing tip on the Celebrity Showcase then the title won’t make much sense. But the video is basically an approach to using Linkedin...
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Become Seen As An Authority By Using A “Celebrity Showcase”
Another simple “recipe” for becoming seen as an authority in your field this week: using a “Celebrity Showcase”. This is an approach that doesn’t work for everyone: you need a couple of specific...
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[Podcast] Robbie Kellman Baxter on the Membership Economy
Today’s podcast is the first in a new mini-series I’m doing on creating effective membership programs. Over the next few episodes I’ll be sharing my best tips, experience and ideas on creating...
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Become Seen As An Authority By Standing For Something
This week’s 5 Minute Marketing Tip is the next in my series of simple “recipes” for becoming seen as an authority in your field. This is one of my favourites. It’s to become seen as an authority by...
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Finding Opportunities For Guest Articles and Blog Posts
I got a lot of great feedback on my recent podcast interview with Dorie Clark on how to get featured in major publications. This is a strategy that anyone prepared to invest the time in creating great...
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Use the ECC Method to Become Seen as an Authority in Your Field
This week’s 5 Minute Marketing Tip is about the “ECC Method”, one of the fastest approaches I know to becoming seen as an authority in your field. If you’re a regular reader of my blog posts or watch...
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